Heather Ferris-Lehman January 6, When I entered the marketing workforce insocial media sites were barely on the scene and they were almost exclusively for personal use. Even professional sites like LinkedIn were aimed at individual use in the business sphere. Things have certainly changed in the ensuing decade, and social networking continues to evolve with advancements in technology. Mobile devices are changing social interactions, in consequence compelling businesses to reassess how they approach and use social media to carry out marketing.
Reaching Peak Browser A new breed of retail stores and in-person experiences, rooted in digital, will begin to replace outgoing retailers. A new breed of retail stores and in-person experiences, rooted in digital, will begin to replace outgoing retailers.
Merchants will have to master the combination of showrooming and webrooming, events, product demos, in-store experiences and more.
Brick and mortar players will digitize their physical infrastructure and begin rolling out new store features and formats based on customer experience and convenience, with a strong digital flavor. The in-store experience includes premium coffee and barbershop services.
The space doubles as a pickup and return point for online purchases. Online box-mattress pioneer Casper has opened 15 pop-up shops in cities around the US in They carry a selection of new, custom and vintage bicycles, serve at least 12 craft beers on tap, roast and serve coffee on site and have a stage for local musicians.
Stores and staff support the customer journey for both DIY homeowners and professional contractors.
The Disruption of B2B eCommerce. The growth of the digital-savvy millennial workforce, mobile ubiquity and relentless optimization of eCommerce technology is forcing the hand and pace of the traditionally slow-moving B2B sector.
Many B2B buyers and users will experience their first frictionless, B2C-like purchasing and ordering experience in as they continue transitioning their product discovery and buying behaviors to online and mobile.
Everything from print catalogs to sales calls are being replaced by a digital-first discovery process and a buyer-centric, simplified ordering process.
The perfect storm for disruption ByB2B firms will spend more on eCommerce technology than online retailers do. Augmented Reality AR will be huge in as brands roll out features that allow consumers to use their mobile devices to visualize items in their home or office before purchasing.
The AR view feature lets you view thousands of products in your home and office before you buy them, including electronics and tools.
IKEA Place is an augmented reality app that lets consumers experience, experiment and share adding Ikea products into any space. Products are in 3D and true to scale, so consumers can see whether the furniture or accessory will fit and what it would look like in context.
Measuring the in-store ROI of digital ads, finally. Retailers will now know how many dollars of in-store sales are attributable to every dollar spent on digital thanks to a reliable attribution model between digital and in-store: Canadian bicycle retailer Primeau Velo had a 9-to-1 9: The advancement of simplified payment technology on mobile, including fingerprint and facial recognition, will boost the percentage of transactions completed on mobile.
The payment platform was so popular that in February, mobile orders overwhelmed staff and created unprecedented wait times. Purchases will automatically be scanned and charged to their account. As brands and retailers get better at leveraging consumer and behavioral data, eCommerce initiatives will target much more specifically, nearing the once impossible idea of one to one 1:MOBILE ADVERTISING POWERED BY DATA, DATA AND MORE DATA.
Mobile has changed the world forever and in doing so it's impacted the way brands measure their display advertising campaigns. Deliver advertising for your brand that’s both responsive and adaptive to customers. For example, Amazon’s unique eCommerce ads—integrating the power of unique and familiar Amazon features, such as customer reviews and the Add to Cart button—help customers make smarter purchasing decisions and make it easy for them to buy your product directly from your ad.
The mobile revolution gave the chance to marketers to be there for consumers at relevant moments with different strategies. But in order to be effective, Mobile Marketing tactics should be built around consumers’ behaviours from the very beginning of the purchase journey.
The mobile landscape is constantly changing.
These 38 mobile marketing statistics will show you why you need to invest in a mobile marketing strategy in and give you the insight to do it right! mobile advertising would impact greatly on the way business is done. This study examines the attitudes of consumers in Coimbatore city (India) toward mobile advertising applications which have been introduced or about to be launched in the near.
The JumpTXT® Proximity solution transforms any business establishment into an interactive destination. Proximity turns new or existing WiFi hotspots into “WiFi Beacons” that empower organizations to engage customers on their mobile phones at the critical moment they approach a location, at certain points during their visit, or just after they’ve left.